I’m a creative designer based in London. Most of my work starts with visual communication, but I often end up thinking about the systems behind it.

My background spans Hong Kong, Japan and the UK, combining traditional design training with experience across different industries and environments. Moving between places, disciplines and ways of working has shown me how quickly context can change, and how much good design depends on understanding what’s happening underneath.

Over the years, I’ve become interested in more than the final output. Whether it’s a brand system, a production process or the way information moves through a team, I’m interested in how different parts connect and why they work the way they do. I often find myself drawn to the space where design, communication and operations meet.

Alongside design, I’ve always had an interest in writing. It has shaped the way I think about structure, flow and the relationships between ideas. Much of my work starts by organising information, spotting patterns and understanding intent before anything becomes visual.