I've spent quite some time thinking about how to present myself through a portfolio. I think the kind of designer we become is partly shaped by circumstance. The projects we encounter, the people we work with and the environments we find ourselves in.

My own path hasn't been particularly linear, but the thinking behind my work has remained consistent. Much of it starts with organising information, spotting patterns and understanding intent before anything becomes visual.

What I enjoy most is finding room within constraints. Every project comes with its own limitations, but I like exploring how much is possible within them. I've found that real-world constraints can actually make my choices clearer.

I see design as both communication and expression. Sometimes it means giving a brand its own voice. Sometimes it means finding a better way to organise information or anticipating problems before they happen. The expression isn't always in the visual style. It can also be in the decisions that shape the work.